About
Built in Dubai. Made for the world.
Front Row is a senior marketing team working from Dubai with brands expanding across the GCC and beyond. We are small on purpose: the people you meet are the people who do the work.
Licensed in Dubai
Front Row is FRONT ROW MARKETING MANAGEMENT L.L.C, a Dubai mainland company licensed by the Department of Economy and Tourism (DET), Government of Dubai under Trade Licence No. 1016326 for Marketing Management. We have operated from Dubai since 2021 and work with clients internationally.
The founder
Massimiliano Zanasi
Founder & Managing Director · Italian
Massimiliano Zanasi is the Italian founder, sole shareholder and manager of FRONT ROW MARKETING MANAGEMENT L.L.C, which has operated from Dubai since 2021. From Dubai he works with international clients in both English and Arabic.
LinkedInWhy the UAE
Dubai sits between the markets our clients care about. Capital, talent and demand from Europe, Africa, South Asia and the Gulf all pass through here — and the businesses that win are the ones that speak to all of them, in both English and Arabic, without diluting who they are.
What we hold to
Sharp over safe
Category-average work is the most expensive thing a brand can buy. We push for a point of view.
Evidence, not opinion
Every recommendation traces back to data, a test or a documented insight.
Bilingual by default
Arabic is not an afterthought or a translation task. It is written, designed and tested natively.
Own the number
We report against pipeline and revenue, including the months that miss.
The team
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Founder & Strategy Director
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Creative Director
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Head of Growth
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Head of Content, EN/AR